Following its two previous shows gathering 45,000 franchise candidates and held only 6 months apart, Franchise Expo Paris returns, from 19 to 22 March 2023, for its 41st edition with a fresh new look and feel. The show’s new organisers Infopro Digital aims to establish Franchise Expo Paris as
the must-attend event for entrepreneurship in France and abroad. To do so, the group will be harnessing not only its sector-specific experience but also digital tech and innovation, and will be showcasing the challenges and issues faced by sectors to provide optimal support during the transformations underway.
A new positioning: make Franchise Expo Paris the event for entrepreneurship
The first strategic pillar of this new partnership between the French Franchise Federation and the Infopro Digital group consists of
establishing Franchise Expo Paris as the mustattend event for entrepreneurship in France and abroad.
The purpose of this is to attract all project holders, help them bring to fruition their desire to launch a business and raise their awareness of everything that franchising has to offer.
To reach this goal, Infopro Digital will be taking advantage of a new location, and deploying a new visitor trail and a revised, refreshed content programme.
A move to Pavilion 1 of Porte de
Versailles, reflecting the ambitions
of FFF and Infopro Digital
The first new development revealed in March this year: Franchise Expo Paris will be moving out of its traditional pavilions 2.2 and 3 and
into the iconic pavilion 1 of the Paris Porte de Versailles Exhibition Centre, for its March 2023 show.
This hall is larger than the former location, and will
improve the tradeshow’s visibility while also allowing the organisers to offer a more uniform exhibition space.
A new sectorised floor plan for enhanced performance
Beyond moving to Pavilion 1, a number of changes are also on the agenda, with
the introduction of a sectorised layout designed to clarify the range of opportunities offered by exhibitors to the visitors interested in launching their business. The visitor trail has also been reviewed and optimised for enhanced performance.
The exhibitors at Franchise Expo Paris will thus be divided into
10 main zones, separated by wide central aisles, and arranged in such a way as to improve and distribute visitor footfall at the show and offer visibility to all sectors. For visitors, this sector layout will help them to
find their way around the show more easily and get a clearer view of the franchise opportunities available.
The new sectorised plan for Franchise Expo Paris 2023
1. Construction, Home fittings, Real Estate
2. Automotive, Cycles, Motorcycles & Specialist outlets
3. Beauty, health, fitness, Fashion & Personal accessories
4. B2B & B2C Services
5. Hotels & Restaurants, Food shops, Specialist food shops
6. International pavilions
7. Experts from the FFF College Village
8. Finance Village
9. Business Start up Village
10. Cities & Authorities
A new visitor trail designed with budding business starters in mind
To cater to the needs of potential new business founders, an
overhaul of the content programme is also being studied, with the desire to cover all subjects in entrepreneurship, from business creation and finance to the choice of brand, location or the indispensable market survey.
The main new feature is the presence of pitch zones in each sector – a total of seven – hosted throughout the day by franchise brands alongside a franchisee, with each brand having 20 minutes to present their concepts and convince potential candidates to join them, or hosted by disciplinary experts to offer candidates more insight on sectors and markets.
The 7 pitch zones in the show:
- Traditional restaurant, Quick service restaurant, Hotels, Food shops and food retail
- B2B & B2C ServicesServices aux Particuliers et aux Entreprises
- Automotive, Cycles, Motorcylces and Specialist outlets
- Construction, Home fittings, Real Estate
- Beauty, health, fitness, Fashion & Personal accessories
- International
Two workshop zones will also be added to this new visitor trail with sessions on themes connected with doing business as a franchise and aimed at future franchisees, existing ones, or future franchisors.
Finally,
a large Agora will provide the background for an inaugural lecture, talks on business creation delivered by prestigious guests, and Franchise Expo Paris’ special events.
To symbolise these changes, Franchise Expo Paris has also unveiled a
new brand identity, a new logo and a brand new scenography.
